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Privacy Policy

1. INFORMATION WE COLLECT

1.1 Personal Information You Provide

When you interact with our Site or Store, you may voluntarily provide us with certain personal information, including but not limited to:

  • Account Registration & Profile

    • Name

    • Email address

    • Password (securely stored)

    • Billing and shipping addresses

    • Phone number

  • Order and Purchase Information

    • Payment information (e.g., credit/debit card number, expiration date, billing address). All payment data is processed securely by our payment processors (see Section 5).

    • Order history and details (products purchased, quantities, order total)

    • Any notes or special instructions left with an order

  • Customer Service & Support

    • Communications via email, chat, or phone (including content of your inquiries)

    • Feedback, reviews, testimonials, or comments you submit

  • Marketing & Newsletter Subscriptions

    • Opt-in status for promotional emails, newsletters, and special offers

    • Preferences about the types of communications you wish to receive

1.2 Information We Collect Automatically

When you visit our Site or use our Store, we automatically collect certain information about your device, browsing actions, and patterns. This information may include:

  • Log Data

    • IP address

    • Browser type and version

    • Operating system

    • Referring/exit pages

    • Date and time stamps

    • Clickstream data (pages viewed, links clicked)

  • Cookies and Similar Technologies

    • HTTP cookies, web beacons, and other tracking technologies (e.g., pixels, local storage)

    • Device identifiers (e.g., mobile device ID, advertising ID)

    • Location data (e.g., country, region), based on IP address

  • Analytics & Usage Data

    • Pages you view, products you click on, and features you use

    • Time spent on pages, scroll depth, and navigation paths

    • Information from third-party analytics services (e.g., Google Analytics)

1.3 Information from Third Parties

We may receive information about you from third-party services, including:

  • Social Media Platforms (if you choose to log in via Facebook, Google, or other third-party account)

  • Advertising & Marketing Partners (e.g., Facebook Pixel data for retargeting)

  • Payment Processors (e.g., PayPal, Shopify Payments) to confirm your payment and billing details (see Section 5)

  • Shipping Carriers (e.g., USPS, UPS, FedEx) for tracking information once an order ships

2. HOW WE USE YOUR INFORMATION

We use personal and non-personal information for the following purposes:

  1. To Provide and Maintain Our Services

    • Process and fulfill orders, manage payments, and handle returns/exchanges.

    • Send order confirmations, shipping updates, and customer support replies.

  2. To Improve, Personalize, and Enhance Your Experience

    • Customize content, recommendations, and advertisements based on your preferences and browsing history.

    • Measure and analyze usage trends (e.g., which products are most popular).

  3. To Communicate with You

    • Send transactional emails (order confirmations, receipts, shipping notifications).

    • Send promotional communications (newsletters, special offers) if you have opted in.

    • Respond to your inquiries, feedback, or reviews.

  4. To Comply with Legal Obligations

    • Maintain records required by applicable laws and regulations.

    • Prevent fraudulent or illegal activities, enforce our Terms of Service, and resolve disputes.

  5. To Protect Our Business and Users

    • Detect, prevent, and investigate security threats, fraud, or other malicious activity.

    • Ensure the integrity of the Site and Store (e.g., protecting against hackers, spam, or malware).

3. SHOPIFY PLATFORM AND THIRD-PARTY SERVICES

Our Site and Store are powered by Shopify, which provides us with the online e-commerce platform that enables us to sell our products and collect payments. When you use our Store, some of your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on secure servers behind firewalls.

3.1 Shopify’s Role

  • Data Processing. Shopify acts as a data processor on our behalf. Your Personal Information (e.g., name, email, shipping address) is processed and stored by Shopify to enable order fulfillment, payment processing, and customer management.

  • Security. Shopify implements industry-standard security measures, including TLS/SSL encryption, PCI DSS compliance, and regular security audits.

  • Data Retention. Shopify retains your information as long as necessary to provide services to us, or as required by law. Refer to Shopify’s Privacy Policy for details on how Shopify handles your data.

3.2 Payment Processors

We use third-party payment processors to securely collect and process payments. These processors include, but are not limited to:

  • Shopify Payments

  • PayPal

  • Stripe

When you provide payment information (e.g., credit card number), it is transmitted directly to our payment processor via secure, encrypted channels (TLS/SSL). Houndly.co does not store full credit card information—only the last four digits and card type may be retained for your reference and recurring billing purposes, in accordance with PCI-DSS standards.

3.3 Email Marketing and CRM

We may use third-party email marketing and customer relationship management (CRM) services, such as:

  • Klaviyo

  • Mailchimp

These providers collect information about how you engage with our emails (e.g., open rates, clicks). You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link at the bottom of any email.

3.4 Analytics and Tracking

We use third-party analytics services to better understand how users interact with our Site and Store. These may include:

  • Google Analytics

  • Facebook Pixel

Analytics tools collect data such as:

  • Pages viewed

  • Time spent on pages

  • Conversion events (e.g., “Add to Cart,” “Purchase”)

Data collected by analytics providers may be used for:

  • Improving our Site’s usability

  • Measuring marketing campaign effectiveness

  • Delivering personalized advertisements

Refer to Section 6 for more information on cookies and tracking.

4. COOKIES AND SIMILAR TECHNOLOGIES

We and our third-party service providers use cookies, web beacons, pixels, and similar tracking technologies to automatically collect information about your browsing behavior. A “cookie” is a small text file placed on your device when you visit a website.

4.1 Types of Cookies

  • Essential (Strictly Necessary) Cookies
    Required for the operation of the Site and Store (e.g., enabling security features, shopping cart functionality).

  • Performance & Analytics Cookies
    Collect information about how you use our Site (e.g., pages visited, errors encountered) to help us improve performance. Provided by Google Analytics, Shopify Analytics, etc.

  • Functionality Cookies
    Remember choices you make (e.g., language preferences, saved login) to provide a more personalized experience.

  • Advertising & Targeting Cookies
    Track your browsing habits and are used to show relevant ads when you visit other websites. Tools include Facebook Pixel, Google Ads Remarketing, and similar networks.

4.2 Cookie Control

Most browsers allow you to manage cookie settings via their “Settings” or “Preferences” menu. You can choose to block all cookies, delete existing cookies, or receive notifications when a cookie is sent. Please note:

  • Disabling essential cookies may prevent parts of the Site or Store from functioning properly.

  • Opting out of analytics/advertising cookies will not reduce the number of ads you see; it may only make the ads you see less relevant.

For more information about cookies, visit www.allaboutcookies.org or consult your browser’s support site.

5. HOW WE SHARE AND DISCLOSE YOUR INFORMATION

We do not sell, trade, or rent your Personal Information to third parties for their own marketing purposes. However, we may share your information in the following circumstances:

5.1 Service Providers and Contractors

We may disclose your information to vendors, service providers, contractors, or agents who perform services on our behalf, such as:

  • Order Fulfillment & Shipping Carriers (e.g., UPS, USPS, FedEx) to deliver products.

  • Payment Processors (e.g., Shopify Payments, PayPal, Stripe) to process transactions.

  • IT, Maintenance, and Hosting Services for technical support and data storage (e.g., Shopify, Amazon Web Services).

  • Email Marketing Providers (e.g., Klaviyo, Mailchimp) to send newsletters and promotional materials.

  • Analytics & Advertising Platforms (e.g., Google Analytics, Facebook, Instagram) to measure and optimize marketing efforts.

5.2 Legal and Safety Purposes

We may disclose your information if we believe, in good faith, that such disclosure is necessary to:

  • Comply with applicable laws, regulations, legal process (e.g., subpoena, court order), or government requests.

  • Prevent, investigate, or take action regarding suspected or actual illegal activities, fraud, or other wrongdoing.

  • Protect the rights, property, or safety of Houndly.co, our customers, employees, or the public.

5.3 Business Transfers

If Houndly.co undergoes a merger, acquisition, bankruptcy, or other corporate change-of-control event, your information may be transferred as part of that transaction. We will notify you via email or a conspicuous notice on the Site of any such change.

5.4 Aggregated or De-Identified Information

We may share aggregated, de-identified, or anonymized information that cannot reasonably be used to identify you. For example, we might share data about general purchase trends or website traffic patterns with third parties for business insights.

6. DATA SECURITY AND RETENTION

6.1 Security Measures

We take reasonable precautions to protect your personal information. These measures include:

  • Encryption. We use industry-standard encryption (TLS/SSL) to secure data transmitted between your device and our Site.

  • Access Controls. Access to your personal information is restricted to authorized personnel who need it to perform their job functions.

  • Regular Audits. We conduct periodic security assessments and vulnerability scans to identify and mitigate potential risks.

  • Secure Storage. Personal data is stored on secure servers with firewalls, intrusion detection systems, and other security controls.

While we strive to protect your Personal Information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

6.2 Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:

  • Completing transactions and providing you with services.

  • Complying with our legal obligations (e.g., tax or accounting requirements).

  • Resolving disputes and enforcing our agreements.

  • Maintaining historical records of purchases in case of warranty claims or future reference.

Once the retention period expires, we will delete or anonymize your information. However, back-up copies may be retained in our archives or on backup systems for a period consistent with legal requirements.

7. YOUR RIGHTS AND CHOICES

Depending on your jurisdiction, you may have the following rights regarding your personal information:

7.1 Access, Correction, and Deletion

  • Access & Portability. You have the right to request a copy of the personal information we hold about you, in a structured, commonly used, and machine-readable format.

  • Correction & Updates. If any personal information is inaccurate or incomplete, you may request that we correct or update it.

  • Deletion (“Right to be Forgotten”). You may request that we delete your personal information, subject to certain exceptions (e.g., legal obligations, legitimate business interests).

To exercise these rights, please contact us using the contact information in Section 11. We will respond to your request within applicable legal timelines.

7.2 Opt-Out of Marketing Communications

If you no longer wish to receive promotional emails, newsletters, or marketing communications from us, you may:

  • Click the “unsubscribe” link at the bottom of any marketing email.

  • Contact us at support@houndly.co and request to be removed from our marketing list.

Even if you opt out of marketing communications, we may still send you transactional or service emails (e.g., order confirmations, shipping notifications).

7.3 Cookie & Tracking Opt-Out

You can control and manage cookies via your browser settings. If you do not wish to have your behavior tracked by Google Analytics, you can install the Google Analytics Opt-Out Browser Add-on. For information on managing cookies, refer to your browser’s help documentation.

7.4 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know. You can request that we disclose the categories and specific pieces of personal information we have collected about you.

  • Right to Delete. You can request the deletion of your personal information, subject to certain exceptions.

  • Right to Opt-Out of Sale or Sharing. We do not sell your personal information. However, if we were to share your information for targeted advertising, you could opt out of that sharing.

  • Right to Non-Discrimination. We will not discriminate against you for exercising these rights.

To submit a request under CCPA/CPRA, please contact us at support@houndly.co or call us at (###) ###-####. We may require you to verify your identity before processing your request.

7.5 European Union Residents (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

  • Right of Access. Request confirmation of whether we process your personal data and access to the personal data we hold about you.

  • Right to Rectification. Request correction of inaccurate or incomplete personal data.

  • Right to Erasure (“Right to be Forgotten”). Request erasure of personal data under certain conditions.

  • Right to Restrict Processing. Request restriction of processing of your personal data under certain circumstances.

  • Right to Data Portability. Request transfer of your personal data to another controller in a machine-readable format.

  • Right to Object. Object to processing of your personal data if it is based on our legitimate interests or for direct marketing.

  • Right to Withdraw Consent. If processing is based on consent, you can withdraw consent at any time.

To exercise your GDPR rights, please contact us at support@houndly.co. We will verify your identity and respond within one month, or sooner if required by law.

8. THIRD-PARTY LINKS, PLUGINS, AND ADVERTISEMENTS

Our Site or Store may contain links to third-party websites, plugins, or services (e.g., social media platforms, partner sites). When you click on a third-party link, you will be directed to that third party’s website. We strongly recommend reviewing the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

9. CHILDREN’S PRIVACY

Our services are intended for users aged 18 and older. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have collected Personal Information from a child under 13 without verified parental consent, we take steps to delete such information from our servers as soon as possible. If you believe we may have collected information about a child under 13, please contact us at support@houndly.co.

For children between 13 and 16, parental consent may be required in certain jurisdictions. If you are a parent or guardian and believe your child has provided us with personal information, please contact us with proof of your identity to request deletion of the child’s data.

10. DATA TRANSFER & INTERNATIONAL USERS

Houndly.co is based in the United States. If you are located outside the U.S., please be aware that your personal information may be transferred to, stored, and processed in the United States. U.S. data protection laws may differ from those in your country. By using our Site and Store, you consent to the transfer of your information to the U.S. and the use and disclosure of your information as described in this Privacy Policy.

If you are in the EEA or the UK and wish to learn more about the safeguards we implement for international data transfers, please contact us at support@houndly.co.

11. DATA RETENTION POLICY

We retain your personal information for as long as necessary to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements. Criteria used to determine retention periods include:

  • Duration of your relationship with us (e.g., active customer account).

  • Legal requirements (e.g., tax, accounting, or other statutory retention periods).

  • Business needs (e.g., record-keeping requirements, security).

After the retention period has ended, we will either delete your data or anonymize it so that it can no longer be associated with you.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will revise the “Last Updated” date at the top of this policy. If changes are significant, we may provide additional notice, such as displaying a prominent notice on our Site or sending you a direct notification (e.g., email). Your continued use of our Site or Store after the effective date of changes constitutes your acceptance of the updated Privacy Policy.

13. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Houndly.co
Attention: Privacy Compliance Team
Email: support@houndly.co

Please allow up to 30 days for us to respond to your request. If you are dissatisfied with our response, you may have the right to lodge a complaint with a supervisory authority in your jurisdiction (e.g., your local data protection authority in the EEA or the California Attorney General’s Office in California).